Learn/Blog

Exhibit Design & Marketing

6 Tips to Drive more traffic to Exhibitors Booths

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Planning a conference, trade show or expo isn’t without its challenges. Among them is dealing with sponsors and exhibitors. In a previous post, we talked about how to attract them to the event. However, even after partners have been secured, details have been ironed out and tickets have been sold, you’ve still got another potential hurdle lingering. You must ensure sponsors are happy with the experience. Sometimes the best way to do this is by driving more traffic to exhibitors booths. No matter the event, sponsors and exhibitors come to…

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Exhibit Design & Marketing

Booth Design for Trade Shows: 6 Tips

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  Booth Design Tips for Trade Shows 1. REAL-WORLD RESEARCH CAN YIELD IMPORTANT INSIGHTS. There are a lot of places to start the process to design your trade show booth. Certainly one of the easiest is to simply walk the floor at the next show you attend or exhibit at, make notes and take pictures. If you see a booth that really inspires you, just stop and ask a few questions. Which company designed the booth? How old is it? Approximately what did it cost? Does it work well for…

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Exhibit Design & Marketing

Booth Design Ideas To Help You STAND OUT

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We will explore the best booth design ideas to help your booth stand out at the next tradeshow you attend! 2D Trade Show Booth Design Ideas: Graphics As suggested in a previous post the overall goal of your trade show booth graphics is to attract the right attendees to your booth with a brief and bold statement. Especially for younger, lesser-known brands, it’s important to remember that using just your company name will not usually achieve that purpose. Attendees aren’t likely to play a guessing game as to what your brand is all about; they’ll just…

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Pricing Philosophy

Two Simple Ways to Increase Your Retail Store Foot Traffic

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As a retailer, you know you offer a distinct service those big-box stores and the internet just can’t compete with: Your expert curation, product knowledge and unique brand all make the shopping experience totally worthwhile to your customers. But competition for the retail dollar is fierce these days, and you have to make it immediately clear to passersby that there is more to consider besides convenience and cost. Here are a couple of solutions for generating the right kind of customer interest and increasing foot traffic. They may be traditional…

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Exhibit Design & Marketing

“LESS IS MORE” BOOTH DESIGN

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HOW MUCH LESS Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting, and modern alternative to busier layouts. Here are some helpful design tips to make sure your booth doesn’t cause attendee overload: Declutter your graphics. Think about the overly busy billboards you sometimes see along a highway – you often can’t tell who the…

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Connecting With Millennials

ARE YOU REACHING MILLENNIALS? 5 WAYS TO BETTER CONNECT WITH THEM

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There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively connect with them. This is important to keep in mind as they transition from entry level positions at their companies to positions of greater responsibility. Soon, it will be millennials that have the purchasing power. Companies will need to adapt their overall selling approaches to be compatible with the millennial way of thinking. ONLINE IS THEIR NATURAL HABITAT Simply stated, millennials don’t remember a time without the…

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Budgeting & Measurement

ASK THESE QUESTIONS BEFORE CHOOSING A CUSTOM TRADE SHOW EXHIBIT DESIGN

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Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit that will grow with your brand. A custom designed exhibit can provide flexibility, increase booth traffic and offer a memorable visit. Exhibits are becoming more sophisticated as trade show attendees look for a unique experience that offers a deeper sense of who you are as a company and what you bring to…

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Pricing Philosophy

CONVINCING MANAGEMENT TO TRY NEW TRADE SHOW STRATEGIES

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Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing management to abandon their standard way of doing things. If you feel like your exhibit efforts need rethinking, the following steps may help you convincing management. Match Existing Initiatives Whether it’s a goal they’ve set for themselves or a strategic initiative being pushed by Management. Most managers and directors are tasked with exploring new ideas at the start of each fiscal year. Yet the day-to-day demands…

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How To's

HOW TO DESIGN A TRADE SHOW BOOTH

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Anyone who’s attended a trade show can tell you that they are essentially competitions for limited amounts of attention, and all that one-upmanship can be a little overwhelming. Fortunately, there is a definite method to trade show madness. We’ve outlined tips on pre-show marketing, preparation, booth staff training, lead generation, and guerilla marketing. In this post, we’re going to build off these previous articles and dive deeper into how your trade show booth design in particular can elevate you (maybe even literally) above competing exhibitors. We’ll show you how their loss is your gain with both 2D…

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